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Surf these sites:
1998 Cigarette Brands Preferences of American Teens -- Just three brands account for almost all youth smoking: Marlboro (a Philip Morris product), Newport (a Lorillard product), and Camel (an RJR/Nabisco product).
ALAC Shoplifting Project - How Big Tobacco encourages shoplifting by kids. -- How cigarette displays are arrranged in stores to encourage shoplifting by kids. Slide presentation.
ANR: Youth and Tobacco -- Americans for Nonsmokers'' Rights info on youth and tobacco; clean indoor air as a youth protection strategy; tobacco industry "prevention" programs; and research on effectiveness of restricting youth access to tobacco.
An Ad-erage Day in the Life of a Kid -- A tobacco-ad-filled day in the life of a kid.
Brand logo recognition by children aged 3 to 6 years: Mickey Mouse and Old Joe the Camel. -- Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
CDC''s TIPS - Comparison of Advertising and Brand Preference - 1993 -- Center for Disease Control lists how much the tobacco industry spends to advertise each of its top cigarette brands, what percentage of the adult market each brand gets, and what percentage of the kid market.
Entertaining Educational Programs on Substance Abuse Tobacco Prevention -- Programs for K thru College. One of the shows "Up In Smoke" was picked by the Massachusetts board of Health to tour schools in the state 5 years ago. The show is no boring lecture: it uses theatre skits, mime, circus arts, comedy, rap and rock & roll music.
FDA - Children and Tobacco -- Children and Tobacco: The Food and Drug Administration finds that nicotine in cigarettes and smokeless tobacco is a drug. and that these products are drug delivery devices.
FDA Children & Tobacco ComplianceChecker -- Searchable database allowing user to check on the compliance of local retailers in preventing the sale of tobacco to minors.
Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths -- Complete 300 page book online. Covers: addiction, social norms and the acceptability of tobacco use, prevention policy, tobacco advertising and promotion, research results on prevention and cessation of tobacco use, and more.
Health Canada - Tobacco and Schools -- Information resource list.
Healthy Mississipi -- "Tobacco killed my uncle and my father. I don''t want anyone to go through what my family has gone through. Just saying `Don''t smoke'' isn''t enough. It''s like telling a 16 year old not to drive 80 mph... I think showing others how the tobacco industry lies and manipulates will make them pay attention."
Hooked On Tobacco: The Teen Epidemic -- From Consumer Reports.
In the Mix: Smoking: The truth unfiltered -- The online companion to the PBS broadcast, with resources and information for teens and educators about smoking prevention, cessation, and advertising. "Cigarettes can cause serious damage to your health right now and in the near future, not just 40 years down the line".
Monitoring the Future: Kids'' favorite cigarettes -- Just three cigarette brands account for nearly all teen smoking: Marlboro (Philip Morris), Newport (Lorillard), and Camel (RJ Reynolds). These are among the most heavily advertised and promoted cigarette brands, in particular Marlboro, and Marlboro alone accounts for nearly two thirds of teen smoking.
Nicotine Free Kids -- Online web community for teenagers including information on smoking and tobacco. Sponsored by PICS, Inc., and features ads of their quit-smoking products.
No Sale: 1. Tobacco Use Among Youth -- Most smokers become addicted to tobacco as children. One reason is, the tobacco industry targets children in its marketing, promotion, and advertising. Rundown on how it happens, how it happens, and what can be done about it.
OncoLink: Changes in the Cigarette Brand Preferences of Adolescent Smokers -- United States, 1989-1993 -- Survey completed in 1994. Which brands of cigarettes are smoked most by kids.
PBS: -- Transcript of show on smoking. Emphasis is on how smoking hurts teens in the here and now, not later: what it does to your looks, how it takes your money and gives it to the tobacco industry, what it does to your health right now.
Prevent Teen Smoking -- Aadvertising campaign against teen smoking, designed by teens.
Question It -- Spotlights how the tobacco industry targets youth.
Reducing Tobacco Use Among Youth: Community-Based Approaches -- Describes and evaluates community based approaches to reducing tobacco use.
Ronald vs Joe -- Ronald McDonald and Joe Camel: both designed by major corporations to appeal to kids. Yet McDonalds made the decision that their restaurants would go smokefree -- before it was required. Some discussion.
Seducing the Young -- Commentary on tobacco industry marketing to kids; cites numerous internal industry documents.
Smoking: Through The Eyes of Teens -- Video program on smoking developed by teens for teens. Features "man in the street" interviews which point up that most smokers didn''t realize how quickly and how deeply they would become addicted.
Smoking: truth or dare -- Focus is on the consequences of smoking here and now, not maybe later. Here and now, smoking robs teens of their looks, nicotine addiction takes over their lives, and empties their wallets.
Teenagers and the Tobacco Industry''s Marketing Practices -- Article in the newsletter of the Robert Wood Johnson FOundation.
The Marlboro Man lives -- Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it''s still targeting our youth."
The Smoking Gun: Tobacco And Teenagers -- "The documents the tobacco industry didn''t want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".
The Young Person''s Cyber-Library of Information on Tobacco and Tobacco-Caused Disease -- Thoracic surgeon Fred Grannis MD provides young people and their families with information on cigarette smoking, cessation, lung cancer risk, diagnosis and treatment.
Tobacco Education using Theatre, Mime -- Group that presents programs for K thru 12. Shows use theater skits, mime, circus arts, comedy, and music; this is no lecture. Main theme is choices.
Tobacco Explained: 3. Marketing to children -- ASH UK Paper. Fully documented.
Tobacco Industry Promotion of Cigarettes and Adolescent Smoking -- Longitudinal research finds that kids who reconized tobacco advertising or owned a tobacco promotional item (T-shirt, cap, etc.) were more likely to try smoking, when followed up 3 years later.
Tobacco Industry Quotes On Marketing To Kids -- Quotes compiled by MASCOT, the Multicultural advocates for social change on tobacco.
Tobacco Industry Youth Programs Alert -- "Tobacco companies use their youth programs to improve their public image; thus, making them appear to be good corporate citizens while they continue to addict young smokers"
Tobacco Industry waged false battle against youth smoking -- "While the tobacco industry launched high- profile efforts to keep kids from smoking, its youth programs were secretly aimed more at keeping lawmakers from passing laws restricting tobacco sales, according to industry documents...and while the tobacco companies and the Tobacco Institute spent millions of dollars on their campaigns underscoring the ``adults-only'''' aspect, they actively opposed numerous federal, state and local efforts to combat underage smoking."
Tobacco Marketing to Young People -- Concise, documented, summary from INFACT of how the tobacco industry markets to kids.
Tobacco industry cynicism shown -- What''s behind tobacco industry "partnerships" to "fight youth smoking"? Industry internal memos have the answer. "To head off further regulation, paint industry foes as extremists and foster good will by appearing to care."
Tobacco: Behind The Smoke & Mirrors -- "The tobacco industry has succeeded where many health education programs have failed because it capitalizes on the deep social needs that most compel adolescents: to fit in, to exert independence from parental control, and to demonstrate physical agility and sexual allure." This innovative set of materials gets beyond what doesn''t work (scare tactics, health lectures) to what does (exposing tobacco industry deception and manipulation).
What is Causing the Rise in Teen Smoking? -- "Why is teenage smoking on the increase? Peer pressure is not new, Camel is not the brand most kids smoke...so then what? Perhaps it''s..." This article was published in a textbook on smoking issues.
What to say to your child when you still smoke -- One person''s advice on how to tell your child not to smoke when you have been unable to quit yourself.
YPH Home Page -- Information and news on a variety of health topics for youth, including tobacco.
Youth Empowerment and Health Promotion -- Report from Florida Tobacco Control Clearinghouse. Description of, examples, and discussion of empowering youth, instead of lecturing.
Youth Media Network -- Number of topics on tobacco and smoking, with focus on youth issues.
Youth Smoking - A Burning issue -- Report from a symposium held July 1999. Summary of findings, paper presentations, talks; recommendations.

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